Author Rank – How It Improves Your Social Search Impact

Author Rank is a new emerging metric to determine the quality of the content and search engine relevancy. Search engines do use it to measure the relevance and quality of a website on how it will rank in search engine result pages. With this tool, the quality of the content will be determined by the authority of a domain. The online significance of a person that authored the content will now be measured on the basis how it gets ranked. An author’s online reputation will increase their credibility when users search for relevant content. Author Rank mechanism will also be crucial to personal branding. Here are some tips to improve your social search.

More Visibility through Social Media Engagement

It is actually a tool of Google to initiate social search. When an author’s content gains increased engagement from readers that content becomes a part of the author’s ID on the internet. The more relevant and important content is, the more you are visible to Author Rank. Comments will validate the relevance and quality of the content.

A Significant Tool for Generating Leads

Increased visibility of your content brings a lot of potential clients. Quality content will always be appreciated by people and they will share content to their network if they find value in it. The more substantial and original content will be, the more it will be shared to a number of online communities.

Social Integration Leads to Commendations

After receiving a Google Authorship, an author should connect their other social accounts to their G+ page by using rich snippets. Author Rank can significantly promote consistency regarding content sharing and helps you get more rankings,. This will have a great effect on the amount of social sites such as tweets, shares and +1s. Comments will also play a crucial role in significance for someone’s Author Rank scores. Moreover, social endorsements will have a major effect in the search engine result pages (SERPs) and will be an important metric in social search.

Promotes Personal Branding

In order to enhance your personal branding, social search is certainly a key feature. Author Rank is an author credibility algorithm, the more social endorsements you have, the more credibility you will get and chances for more potential leads. People always look for top-notch and high quality content, so always try to improve your content and speak to your audience effectively.

Search engine marketing is now confined by social endorsements. Page Rank insists Google to initiate social search. However, with Google authorship, online marketers can complement their content in order to establish their personal brands. Now people own the search engine result page and not the spiders.

How To Get Free Website Traffic With Onsite SEO

The best place to start generating free website traffic is from the pages on your website using some basic SEO (Search Engine Optimization) techniques.

Onsite SEO is the most important component of search engine optimization. It relates to the content on your website, internal website links, navigation, page design, keyword density and any pictures, video or audio on a webpage. Here are a few basic onsite SEO tips to help you to generate free website traffic.

What Are Your Keywords?

To obtain information from the millions of website pages on the internet, a search engine uses special software robots, known as spiders, to create lists of the words from website pages.

The words that you want those robot spiders to collect from your website are the keywords that somebody will type into a search engine when they are looking for the products or services that your website business provides. The easier you make it for the search engine spiders to examine your website, the better your search results will be.

Page Titles

The title of your web page is the first component of your onsite SEO. This is one of the first places that a search engine spider will check when it crawls your website. If your page title matches a search query, you’re going to get ranked higher in the search results.


The next step of your onsite SEO is your headings. Use appropriate keywords into the heading and the subheadings on your web page. By using headings you are showing the search engine spiders that these words are relevant. They recognize this and rank your site appropriately.


Tags are like sub-headings but are created in a different area on your webpage, not within your main content material. If you are using WordPress you simply add them in to the correct location before publishing. By way of example, if your page was about home-based exercise, appropriate tags could include Yoga Exercise at Home, Home Workout Routine, Home Treadmill Machines etc.

Regularly Update Your Website Content

Remember that search engines want to provide their users with the most up to date information possible. Even if your onsite SEO is fully optimized fro all your webpage, if you never update your website content it may be considered old and out of date. If you do not regularly update your website content it is doubtful that you will get a good search

What Does Yoga Have To Do With Digital Marketing?

Yoga was invented thousands of years ago in forests and temples of India while Digital Marketing is a recent technology. How the hell could these two be related? I never thought so myself till that one day.

It was early morning 5′o clock and I had literally not slept the night before. Please bear with me while I give you a little background. I was working for a client project for developing their SEO (Search Engine Optimization) and Social Media strategy. They are a sports goods retailer and recently came up with an innovative range of shoes that they want to launch in the market. They were completely B2B till date and had no B2C presence before, starting it from the drawing board now. Their management had set aggressive targets for their online sales but put lot of restrictions to avoid conflicts with their B2B partner network. I had a tough time convincing them on multiple fronts and we were going back and forth for some time.

Our Yoga guru arrived in the hall and we started the warm up. I was half asleep, but did not want to miss my Yoga class. We did the ‘Surya Namaskar’ followed by the ‘Asnas’ of the day. I was dead tired and then came my favorite Asna – the ‘Shavasna’. If you know Yoga, you will be aware that ‘Shavasna’, literally means the Corpse Pose, where you lie on the back with closed eyes and deep breath. The body is completely released and mind fully relaxed. It was during the ‘Shavasna’ that I suddenly started getting a great feeling as if everything was un-tangling from within, as if I was getting answers to all my questions. I am not a saint but that was my moment of ‘nirvana’. It is difficult to describe all of it in words, but I am trying to summarize some of the key points that came to my mind that time:

1. Focus on the core: The only way you get the most out of Yoga is to forget everything else around you and just focus on one thing – your breath. This is the same with Digital Marketing. The only way to get the most out of a digital marketing initiative (whether it is SEO, SEM, SMO, SMM etc.) is to first forget about everything else and focus on the “Content”. While developing content you should not get distracted by any other activities or constraints. It is “Content” which is the heart and core of the entire initiative and needs to be relevant to the audience. The biggest mistake many of us tend to do is to make all strategies first and then start working on the content. In such scenarios, we later on figure out that the content is not in line with our strategy and we ask our team to modify the content rather than changing the strategy. This is the perfect recipe of failure and then we complain that nothing worked at all.

2. Long Term Vision: Yoga never promises quick, short term benefits. Someone wanting to build six pack abs within three months need not to come for a Yoga class. Yoga is always practiced with a vision to have long and healthy life, the way ancient ‘Yogis’ or saints in India lived for hundreds of years with strong physical and mental conditions. Digital marketing, off-late, had been used abusively by many technologists as a means to get quick results without bothering about the long term vision. Any update by Google and such people were running crazy to re-gain their rankings.

3. Inner Strength: Yoga is all about building inner strength – a balance between mind and body. Yoga does not focus much on external muscular built or beautification. Its aim is very simple – keep you fit and strong from within. It might not sound strange to my marketing friends (I am myself from marketing background) that building an external perception without building inner strength does not last long. I have seen organizations who did excellent in marketing but could not handle their cash flows and later yielded to disastrous results.

4. Continuity: You do Yoga for couple of months diligently to the extent that you can become a Yoga trainer yourself. Then due to some reasons you leave doing Yoga regularly. What happens? With time the benefits you got from doing Yoga subsides and after few months you are back in the same situation where you were before. This is the same with any digital marketing initiative be it SEO, SEM, SMO or SMM. E.g. you might have done very with search engine optimization and got yourself into the top of SERP (search engine results page). But if you leave the regular activities for SEO then you might lose that ranking very soon.

Abbreviations used:

SEO – Search Engine Optimization
SEM – Search Engine Marketing
PPC – Pay per Click
SERP – Search Engine Results Page
SMO – Social Media Optimization
SMM – Social Media Marketing
GA – Google Analytics

This article is part of a thought leadership series about foundation principles for digital marketing written by Neha, a digital marketing expert, trainer and consultant. She runs her own digital marketing technology services firm – DigiUp Consulting Services ([]).

Digiup helps small business users and individuals manage three key aspects of digital marketing:

1. Search Engine (organic & inorganic) – Improve website ranking in Google search results with techniques such as SEO and SEM

2. Social Media – mantain strong connection between brand and people using techniques like SMO and SMM

3. Analytics – giving significant cognizance about client’s digital experience

The Difference Between Article Spinning and Article Rewriting

Most people who understand how content on the Internet works will know that duplicate content is something that should never be contemplated: it is never a good idea to simply copy and paste existing content to another location. Plagiarism is frowned upon to the extent of carrying legal penalties for a considerable time. In addition to that, there is a strong consensus that Google will additionally penalise duplicate content in the sense that it will downgrade or downrank web pages which contain content which it knows exists elsewhere from an earlier date.

One of the accepted tenets of creativity is that there can be no copyright on ideas. It is understood that the same idea may be expressed in a variety of different ways, to the extent that this is understood in law, which protects work from being copied if written with the same words. I started out writing only original work. Then I started being approached by clients who told me that they liked an article so much that they wanted it for their own website, but they knew of the copyright dangers related to that. What could I do?

Because of such requests, and because I did not want to let down valued clients, I found myself being a rewriter of articles and a rewriter of content for other people’s websites.

Sometimes I’m asked to do rewrites, but sometimes clients ask me to “spin” articles, even though they actually want me to rewrite an article. There is some genuine confusion about the difference between spinning and rewriting.

But the difference between article rewriting and article spinning (or content rewriting and content spinning) is important. Sometimes clients asked me for one when they meant the other, or vice versa.

Article rewriting and article spinning are not the same, either in terms of methodology or in result. And they can be very different in how much they cost, which must also be an important consideration for all who commission such work. And it certainly does not help that one major article spinning software application brands itself a rewriter when it is, very demonstrably, a spinner. (Chimp Rewriter take note!)

Article spinning should be undertaken when you want the same idea reproduced as different unique articles and published in several (perhaps hundreds) different places online. It is particularly useful in content marketing and in SEO, where the object is to get lots of quality backlinks from a good diversity of websites, back to your own website. The proliferation of social media in recent years means that the options for dissemination of an original idea into different unique forms can only expand.

There are hundreds of websites which could conceivably play host to your unique articles, each produced by spinning. Such a strategy would result in lots of people reading about this on their own media of choice and then perhaps following the link (physically, as a person) back to your own website. It would also mean (theoretically) a boost in raking for your website as a result of the links from all those different websites back to your own site or blog, as part of an SEO (search engine optimisation) strategy.

Spinning sets the original content (or article) down within a content spinning software application, and then dividing each of the parts of the content up into smaller parts, and then substituting each one of those for a synonym or a paraphrased wording; this may be done at the level of the word, the phrase, the clause, the sentence, and the paragraph. When all these variations are used together, the result is a unique article which would pass Copyscape (the final arbiter of uniqueness in the Internet Age) and so free you from any charges of plagiarism.

Content spinning should always be a manual process, and the person doing it should not only be a native speaker, but be highly tuned to the nuances of the language, and sensitive even to the tiny discordances which this process tends to produce at the best of times. This is because the end result would have to read as if it had been freshly written by a human.

If the person doing the spinning was not so endowed, or if (Heaven forbid) a raw consumer was gullible enough to set the spinner to auto mode, the result may be unique but it would not be readable. In fact there would be a high probability that the resulting rubbish would be so nonsensical as to place the owner’s website in ridicule. Better not to have begun such an enterprise at all.

What makes a good spun article is not the software but the person who is doing the spinning as a craft. The software is the necessary environment, capable of forming and understanding spun syntax, or spintax (or “spyntax”) and then able to output hundreds or even thousands of articles from the original document, usually substituting the alternative words and phrases in a random manner (although some spinners allow you to set to every nth variant).

But that is all it can do. Do not believe claims that such spinner endowed with artificial intelligence (AI) are able to produce hundreds of perfectly readable articles by means of a cunning algorithm, as if each had been written by a gifted human; that event is a whole generation away at the very least. Such claims are bogus, and are as nonsensical as the rubbish they produce, as the disappointment of everyone who believes them will attest.

The English language is not something to be reverse-engineered by an algorithm. No matter how clever the people who programmed it, it can never do the job that it claims. It may offer, as an example, the one article that came out right, but it will hide the other 999 articles which came out wrong.

The spinning process, theoretically, works perfectly well, but it can only be so when in the hands of a skilled and experienced person. You have to carefully watch each stage of the process. Two years experience is probably a bare minimum. You need to have made all the mistakes and understood them so that these are not made again.

Above all, you must understand that a synonym is a dangerous thing. You trust them at your peril. A classic example of this pitfall was in the demonstration video from the creators of an early version of SENuke, where the video’s narrator was demonstrating how his built-in spinner was very good at making substitutions, and chose the sentence “Trainers are worn on the feet” to show this. Almost immediately, he fell into the trap of facing a substitution of “worn” with the sense of “old and dirty”, illustrating exactly the problem that spinning carries with it when in the wrong hands.

For these reasons, article spinning is time-intensive. That is why it is relatively expensive, when compared to rewriting. With spinning, every word needs to be considered methodically. With rewriting, you just need to rewrite the article. But with rewriting you only have one new article; whereas with spinning you can have hundreds or thousands. If you only want one version of an article which you admire on your website then you should ask for a rewrite. You should not ask for this article to be spun. Similarly, if you want many hundreds of completely unique and readable articles then you would not want to pay for each of these to be rewritten individually: only then is spinning your answer, for reasons of economy, if nothing else.

Content spinning and content rewriting are two different skill sets. Sometimes the same person will have both these skill sets, but often they will not. You should not expect someone who is a writer, or a rewriter, to be able to spin; nor should you expect a specialist spinner to be able to write or rewrite an article.

You should only seek out expert professionals to do these things. The quality or standard should not be in question: it should be assumed that the quality should be excellent. Your only consideration in choosing one over the other is cost. Rewriting a 2,000 word article would cost only (for example) $80. Then you would have one article which you could call your own for $80. Spinning a 2,000 word article would cost (for example) $250. But at the end of it you would have 500 completely unique articles costing only 50 cents each.

Not everyone can rewrite content, and not everyone can spin content to a degree which is satisfactory. In the end, the client only has himself or herself to blame if they ask for one when they really want the other, and if they get the wrong person to do it.

So there you have it. First decide what you want. Then make sure you select a good professional to do it. If you make the right choice at both these stages then you will have yourself to congratulate when things go amazingly right. But ask for the wrong thing, or go to the wrong person…

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